Mercy Hospice’s charity shops are its biggest source of funding, but they had a bit of an image problem. Nothing New for Good set out to turn dusty second-hand stores into must-visit destinations for style seekers.

We kicked things off with an exclusive styling workshop in partnership with NZ fashion legends Dan Gosling and Dan Awha, showcasing standout finds from For Mercy. Alongside the team at Public Library, we helped curate the pieces that would hit the racks, then brought the new look to life through after the event through social and OOH campaign that gave For Mercy a fresh fashion-forward identity.

Recognition: