One small tool, with one serious bite…. and a habit that’s hard to kick.

Research showed that once gardeners bought a STIHL GTA 26 battery pruner, they were more likely to buy another STIHL tool. And another. And another.

The GTA 26 wasn’t just a garden tool. It was a gateway drug to the STIHL range. So we created a campaign celebrating the lengths gardeners would go to for their next fix, across TV, on demand, social, OOH and digital.