Ingham’s Crunchy Fixx Chicken is famous for its legendary crunch. So, to launch the new Cajun Fixx flavour, we decided to bring its crunch to those every day mundane moments that need some Crunch. Mates turn up unannounced to your house? Barb from HR wants a meeting EOD on Friday? That can only mean one thing… IT’S CRUNCH TIME

We crashed the everyday mundane with a hit of Cajun flavour, bringing the campaign to life across TVC, Social, OOH, in-store, Digital audio, Radio partnerships and pop-up activations.

But we didn’t stop there. We assembled a team of mundane-saving heroes, armed them with an emergency response vehicle packed with fresh, hot, free chicken, and topped the whole thing off with a GIANT chicken tender on the roof. (Sadly, it’s not edible. Trust me, I checked.)