Wedderspoon Manūka Honey was relaunching in America with a fresh identity, from its tone of voice to its packaging. With a market flooded in offering the same thing - the science - we focused on the feeling: that radiant, glowing rush of wellbeing that bursts from the jar when you open it.

From social and OOH to EDMs, the website and Amazon, every touchpoint was made brighter, bolder and infused with a little Kiwi joy inspired by the wild beauty of New Zealand.

Recognition: