The sunscreen market is crowded with brands telling us to seek the shade. But Skinnies was never made to sit on the sidelines. It was time to shake up the category, reinvent the brand and rethink the way we talk about sun protection.

Meet The Outsiders.

A bold new world for Skinnies, made for people who’d rather be out there than hiding away. We reimagined the entire brand, from logo and packaging to tone of voice and the shopper experience, giving Skinnies a bold, adventurous personality, with each product in the range bringing its own unique character to the outdoors. Crafting a brand that’s gone from one you might have heard of to one you can’t help but notice. Made for every kind of outdoor adventure, from all-day missions to keeping our littlest legends protected while they chase the sunshine.