True Tone is a new Amsterdam-based audio brand with a big ambition: to bring audiophile-level sound and considered design into one seamless experience. We built the identity and e-commerce site for its flagship T1 Signature Speaker, finding the sweet spot between sound obsessives and design lovers.

The homepage sets the tone from the get-go, with a custom-built live audio equaliser in the navigation, playing artist tracks and letting the product do the talking. The copy follows suit: confident, considered and stripped of the usual tech talk. No overblown claims or unnecessary noise. Just a voice that knows good sound speaks for itself.

Recognition: